Saw this 2012 study reference in an article about Bo Pelini and Jim Tressel. Would be interesting to see if this actually plays at Northwestern. We are one of the lowest, basically the bottom, of alumni donations in dollars and percentage of all private institutions.
A 2012 report in the National Bureau for Economic Research found that football success increases alumni donations (particularly to athletics) and helps a school's academic reputation, as well as the quality and quantity of applicants. - See more at: http://www.vindy.com/news/2015/jan/18/tressel-sought-sage-advice-before-hiring/#sthash.ZdWXdhHk.dpuf
A 2012 report in the National Bureau for Economic Research found that football success increases alumni donations (particularly to athletics) and helps a school's academic reputation, as well as the quality and quantity of applicants. - See more at: http://www.vindy.com/news/2015/jan/18/tressel-sought-sage-advice-before-hiring/#sthash.ZdWXdhHk.dpuf