He’s what the kids call “woke” these days.
In the spirit of that engagement, I want to address a name that has emerged amongst our fanbase, "Warriors." One might look at this name as a natural, and even harmless transition considering that it does not necessarily or specifically carry a negative connotation. But as we learned through our research and engagement with various groups, "context matters" and that makes it a "slippery slope." Feedback from across communities we engaged clearly revealed deep-seated discomfort around Warriors, with the clear acknowledgment that it too closely aligns with Native American themes. Such an embrace of potentially Native-adjacent iconography and imagery would not represent a clear departure that many communities have so forcefully advocated for us to embrace, and that frankly, we set out to do when we started this process a year ago.
We have 89 years of history in this league and failing to acknowledge our past use of Native imagery in the consideration of the new name wouldn't be mindful of the individuals and communities that were hurt by the previous name. We've made significant changes in our organization and our culture, and our new name must reflect these changes. To that end, we will choose an identity that unequivocally departs from any use of or approximate linkage to Native American imagery.
In the spirit of that engagement, I want to address a name that has emerged amongst our fanbase, "Warriors." One might look at this name as a natural, and even harmless transition considering that it does not necessarily or specifically carry a negative connotation. But as we learned through our research and engagement with various groups, "context matters" and that makes it a "slippery slope." Feedback from across communities we engaged clearly revealed deep-seated discomfort around Warriors, with the clear acknowledgment that it too closely aligns with Native American themes. Such an embrace of potentially Native-adjacent iconography and imagery would not represent a clear departure that many communities have so forcefully advocated for us to embrace, and that frankly, we set out to do when we started this process a year ago.
We have 89 years of history in this league and failing to acknowledge our past use of Native imagery in the consideration of the new name wouldn't be mindful of the individuals and communities that were hurt by the previous name. We've made significant changes in our organization and our culture, and our new name must reflect these changes. To that end, we will choose an identity that unequivocally departs from any use of or approximate linkage to Native American imagery.
President's Brief: Moving Forward
We are proudly forging ahead in this journey with a promise to our community -- a promise to continue to be inclusive in our process and collaborative with our fans.
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