I would like to see someone try to make this argument in court. I feel it would get shredded in two seconds, if they even tried. I would like to know who the source is, and if they have a legal background, or if they are just talking out of their butt.
Who is this person? Is he saying women don't deserve equal treatment in college athletics?
I can see the title IX argument being upheld. This would be an entity of athletes getting a piece of the revenue pile negotiated by the conference, which is separate from the individual universities. Being that the contracts are specifically from football revenue, it’s not a huge stretch.
At an individual level, the highest-earning NIL athletes are women’s athletes, who have become influencers through fashion, etc., partnerships.
And, frankly, this matches the professional landscape. Men’s basketball/football players get paid by virtue of their leagues and the viewership they bring in. Their sponsorships are huge, but so are their base salaries. Women’s athletes make their $$ by hustling and stacking sponsorships.
It’s not fair, but it’s the world.
There is nothing in here that will result in universities failing to support women’s athletics.
I hope NU’s football players get involved and stack some of that paper that OSU’s viewership has driven… (NU is trying, but we’re the Pittsburgh Pirates.)
This is only good for college sports in the modern landscape. (Whether the modern landscape is good is a separate discussion.)
www.cbssports.com
