I will say that the cost of attendance has doubled even from when I attended, so maybe my family would qualify for some grants now because costs have just risen that damned much. I still suspect that the burden falls hardest on the middle class. Try to set aside a bit for a retirement nest egg and you get punished for it. My father was never able to retire and he died last year.In 2016 NU basically made the decision (following a trend of other "elite" schools) to meet the full extent of a student's "demonstrated financial need."
Basically...if a student's Expected Family Contribution (now "Student Aid Index" or SAI) - the figure the federal government generates after completing the FAFSA - is less than Northwestern's official Cost of Attendance (COA) - Northwestern now meets 100% of the difference in aid, significantly reducing or completely eliminating the need for loans and educational debt.
There will always be people who argue the SAI unfairly calculates a family's non-liquid assets, and that it accounts too strongly for student income (i.e. they may be working 30 hours per week to support their family, so the income is not available to put towards tuition or video games), but in general it's a pretty significant financial lift that most universities AREN'T doing.
But...to the original point, while I think our current state of NIL will ultimately kill college athletics as we know it, asserting a football scholarship is worth the actual sticker price of a year at Northwestern is an absolute misnomer.
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