Curious on the ACC tv payments.
Why do they have such a bad situation? Did they sign a horrible deal or not have leverage in the last round of negotiations for some reason? Or is there a reason they are disadvantaged in terms of tv relative to the other P5 conferences?
Basically - is this a structural issue (in which case they probably get poached in time) or can they likely close the gap in future negotiations (so they take a big hit for a while but can maybe hold things together)?
There's several problems with the ACC compared to the SEC and Big Ten.
SEC and Big Ten schools are much larger on average, fill much bigger stadiums/markets, and are typically much larger public institutions with broad followings among non-alums in their states. That gives a lot more eyeballs on those programs. It's not just about football on the field, it's about followings and the size of those followings.
The ACC has a lot of programs that simply don't pull their own weight or are significantly smaller than the average Big Ten program or don't dominate their states or too many share markets/states with other programs in the ACC or Big Ten or SEC.
And that's led to the separation in TV contracts; SEC and Big Ten TV contracts are much larger (and will grow significantly larger the next 3-4 years) as a result of those factors above.
Swofford the previous commissioner of the ACC realized that and negotiated a long-term contract through 2036 with a Grant of Rights to lock in all the members and try to get the ACC Network off the ground. The problem is that they're getting $32-35 million per school for the next 15 years with minimal chance to really expand that number.
The SEC is going to be getting around $80 million a year after adding Texas/OU; the Big Ten should be around $65-70 million per year.
The difference is mostly just eyeballs on TV; program size/alumni size/school size/market size/market reach+pull that the schools have.
If Swofford hadn't made the contract so long, Phillips might be presiding over the same mess that the Big 12 has. It's basically a double edged sword that contract right now; keeping everyone together while making FSU/Clemson and possibly UNC/UVa/etc. more likely to jump in 2031-2032.
Unless something happens like 3-4 ACC programs becoming national title contenders every year (and soon) or ND joining their conference in full and forcing some kind of upward jump in their TV deal, they're basically just dead in the water until their programs get poached in 2031-2032.