Without comparing ourselves to other B1G teams or even academic peers...do we think 36K+ is a solid average number for a middling college football team just outside Chicago? I'll honestly say yes...yes it is. Especially when this is a team that was coming off of a humiliating bowl loss and we're not really in the conversation for a Division title. To me, anything north of 35K in years when we're not coming off of a Division or Conference title is solid for the modern era.
In terms of growth, I think the Athletic Department needs to do a better job selling 3-packs to casual city dwellers. Bundle in one Big Ten game, one OOC night game, and one 11 a.m. kickoff against OOC or a lower tier opponent like IU or Purdue. Get people in the stadium, hope they see a "Cardiac Cats" nailbiter, make it an easy annual purchase for people who want access to some football in the fall.