Wouldn’t there be a disincentive for the wealthy blue bloods to push for pooling of TV money into NIL for each school in the conference? Sounds like a de facto salary minimum for each school that in theory would level the playing field more. The OSU’s of the world can win every year just with wealthy NIL donors basically buying the players. They keep the status quo. A equal distribution to member schools hurts them and puts the NU’s in the world in a position to suddenly be able to buy the same players. Of course, the donors could still pile in the money, making a $2M player a $5M player and you would still have a Yankees against the Royals scenario.
That is interesting to think about; the counter is that all these institutions are unique in terms of various constituencies (boosters, academics, etc.) and how in favor of "paying the players" each institution is.
Another issue is there's 2 superconferences, not just 1, so I think the competition between the Big Ten and SEC will likely move it forwards at the conference level (due to the arms race nature of competition).
Ohio State and Michigan (especially the latter) for example appear to want to be a lot more hands off than say Alabama (where Saban talks directly about players earning their NIL).
Even just among blue bloods there's a lot of differences; look at Texas A&M going out and buying their #1 football class last year, and the uproar that caused across the rest of the SEC. Schools that don't have the donor bases to compete with them in the Big Ten and SEC are likely to want some sort of conference setup for NIL (because that would enable them to outcompete everyone outside the 2 superconferences).
At that point it makes sense for the conferences to put guardrails up because even the bluebloods will want that; Alabama doesn't want Texas or Texas A&M to just be able to buy their classes with donor NIL because the reality is those 2 schools' booster groups have even more $ than Alabama's due to all the Texas business/oil money in their donor bases.
Final issue is just there's only so many places conference distributions can go right now. How much more can you pay coaches? There will also likely be further lawsuits, and those likely will target conference distributions (given how money is coming to the schools/conferences from TV), and the best way to mitigate those is to create "conference NIL pools" of somewhere around 20-25% of the conference distribution money.
That'd give every Big Ten and SEC school an automatic $20-25 million NIL pool every year for example. The blueblood donors can go above and beyond those numbers of course, but that'd let the rest of those conferences be well ahead of everyone outside.