Louisville's academic acceptance rate is close to 75%. Northwestern's is 8%.
If you can get into a school on the academic level of an NU and go for free, why would you choose a school on the academic level of a Louisville..
Because most kids value basketball over academics?
I lived in Louisville 3 years. And it's a whole different world
1) Academics are poor - close to everyone who wants to go to the school can go. I had employees who could barely read and write and were attending
2) Campus, while having good sports facilities, is in a terrible area of town. It's ugliness all around.
3) City is not awful as an overall place but it's far from vibrant
And yet:
4) Team plays in an arena bigger than any NBA arena
5) Games sell out, constantly
6) 80% of the city supports UL. 20% UK. Got those numbers out of my ass, but point made
7) Overwhelmingly the fans value the basketball program more than the football
8) Overwhelmingly the fans value the basketball team more than any other team on the planet. By a landslide
Ultimately, despite all the negatives, it's as close to playing for free for an NBA team as you get.
It's about basketball, not academics.