No problem, happy to shed some light on our process. So first off, NU offers about 90-100 players per class, give or take. If we covered Penn State which is sometimes 300+, we’d incorporate more discretion but as things are, we generally try to contact each player that goes public with an NU offer.
We cover NU recruiting but we are not NU recruiting. We are not allowed to, nor do we, advocate for the school or program.
I won’t break our paywall for specifics on Jack Utz, but insight into that 5-20%, as you put it, is the goal of these stories for our subscribers.
Is NU early or late to offer? How long have coaches been in contact? What role do they see a player potentially playing, and does that fit with their goals? Has a player been to NU before for a camp or showcase, or are they planning a future visit? When do they want to narrow their list down or make a decision? Etc.
In a perfect world, we want you to be able to go back and see a Northwestern player’s path to Evanston, start to finish. I know this is a crossover to basketball but I think we did a good job of that with Tre Singleton in the Class of 2025 and, back to football, we’re hopefully doing a good job with Johnny O’Brien in the Class of 2026.
Hope this answers your question but happy to provide more details if you have follow ups.