Trying to find decent sources and do napkin math from my car, so take this with a grain of salt, but:
"This year, 68 teams got an invitation to play in the tournament. Each of those team’s conferences will get a piece of a $220 million pot of money. For each game a team plays, its conference gets a
payout, spread over six years. For playing one game the team’s conference gets roughly $1.7 million. If a team makes it all the way to the final game, it can earn as many as five units, totaling $8.3 million. If a team makes the final game from the first-four bracket, it could earn a total of six units."
So $220 million/68 teams= ~$3,200,000 per team/15 players=~$216,000 per player. That's just for the lump sum the NCAA pays out to teams that play in the tournament. As the article states, for each game a team plays in the tournament, their conference earns an additional $1.7million. This does not include the remaining $680million in revenue that is paid out to remaining member institutions. Nor does it include the $19.6 billion (that's right, billion) in TV deals that the NCAA has signed with CBS to cover the tournament. AND THIS IS ALL JUST FOR THE TOURNAMENT!
Players also generate revenue for their schools through regular season ticket sales, merchandise sales, conference broadcasting deals, etc. Does this vary from school to school? Absolutely. Many schools in small conferences lose money on their basketball programs. But while I don't have the means to do the math right now, I'd say $500k is on the low end for how much a player brings to their school per season per player when looking at major conference schools.
Read more:
How Much Does the NCAA Make off March Madness? | Investopedia http://www.investopedia.com/article...oes-ncaa-make-march-madness.asp#ixzz4pejsum7f