Actually asked my rep basically this same question, but they understandably don't have much of a sense for how this'll shake out yet. Like with any other arena, I have to believe that the seats between the free throw lines will be in the highest demand, of course, but given the size of the place, you'd be hard-pressed to find a bad seat anywhere. Wouldn't be surprised, really, if there turned out to be a bit of a run on the cheapest seats, as even the "worst" seats in the place are still closer to the floor than the average seat at most other Big Ten venues.