The networks want to hit 4 million viewers or thereabouts (they round up) so they can get the top advertising rate.
Throughout the past season, the B1G, on avg, has had only 1 game hit that no. (sometimes 2, but sometimes none), whereas the SEC had 2, if not 3 games, hit that mark each week.
Considering that Fox has 1st dibs, that makes for CBS and NBC not being happy campers and could very well result in lower media rights deals the next time around.
This seems to be the driving force behind going back to an 8 hame conference schedule and playing 2 games against SEC opponents and/or further expansion with the focus on FL schools (but the latter not likely to happen for a while).
Seems to be some scuttlebutt re ESPN maneuvering to eventually move UNC with NCST or FSU to the SEC.
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