If you've met a high school athlete recently, you know Under Armour is white hot...they are a growing brand and have specifically marketed well to younger people. I was in Let's Tailgate a couple of years ago and noticed a recruit with his parents...anytime his mom would hold up an article of clothing and ask if he liked it, he would ask the same question back to her every time: "Is it Under Armour?"
Under Armour can do no wrong. They are the future. If you dislike what they're putting on our players, then you (we) are in the past - chances are the players and future players love it.