It's mainly about being able to outbid the Stanford's and Duke's and other schools that we compete with directly for talent.
I think given we'll have Big Ten payouts, we should be able to outpay a lot of those types of schools esp those in the ACC or Big 12 that might struggle more to put together the $20+ million in AD directed player payments.
A lot easier for us given we're getting roughly $20 million extra from the conference distribution in 2026 compared to 2023 (just divert that extra money towards players and treat the rest of the budget the same). For ACC/Big 12 schools, they might be seeing something closer to a $6 million to $7 million increase in 2026 compared to 2023, so they'll have to come up with most of the rest of the money by taking from the rest of the budget.
And for Stanford who basically is giving back a big chunk of their media payment to the ACC for the first bunch of years that they're in the ACC, they're likely to see way tighter budgets.
It's not going to be easy given we're in a far more difficult league with a ton of big spenders than the ACC or Big 12 schools, but our advantage is getting $80+ million per year directly from the conference compared to those ACC/Big 12 schools getting closer to 50% of that level of distribution, we have to take advantage of that huge financial differential as it enables us to pay full payments to players much more easily.
And of course, the new stadium will generate far more revenue than old Ryan Field was generating..., so that should be another consideration.