According to Nielson, each Big 10 team will be getting between 80 to 100 million dollars annually in television rights for a seven year deal with the various networks. There is also additional income from ticket sales and other sources. The thing that seems strange to me is that in the new era of NIL, we fans are being asked to contribute with "charitable donations" to pay the players. Some of the NIL money is being paid for legitimate endorsements (like Dr. Pepper commercials for Caleb Williams) but a lot of these "endorsements" or "charitable work" are only a front to pay the players for being on the team. I am questioning why we fans are being asked to subsidize these NIL payments when there is big money being paid to the individual schools. The players are certainly necessary to generate these TV deals and deserve to be compensated fairly for their contributions, but why is this being thrust on the fans and not coming from the Universities?
I understand that there are rules in place regarding NIL that currently have to be adhered to and am not questioning if the rules are being followed but am instead questioning the rules themselves.
I understand that there are rules in place regarding NIL that currently have to be adhered to and am not questioning if the rules are being followed but am instead questioning the rules themselves.