The players were not receiving zero compensation for their talents as you claim. They were receiving scholarships and personal expense coverage worth in many cases $100,000 per year. $400,000 over four years. Hardly zero compensation.
And that system served everyone quite well for over 100 years. Right up to the time when TV commercial advertising took over control of the entire college athletics community. Or should I say industry.
And now we make 18-year-olds into multimillions before they even finish high school. If you can't see anything wrong with a society that does that I probably can't help you.
The "compensation" is a scholarship, which until recently, wasn't guaranteed by P4 schools, and has remained the
same even tho players are risking their health for more and more games.
Can remember when players put their bodies on the line for
8, at most
9 games if the program made a bowl.
Now, it's a minimum of
12 games and pretty much an NFL schedule if make the conference championship and the playoff championship game.
So, in actually, their "compensation" has
decreased substantially, notwithstanding the increase in tuition (which has just been inflated beyond the norm).
Plus, the typical middle class student at NU only pays about
half-freight (which is the real cost).
The school actually makes $ from athletics since the athletic dept pays
full freight.
Everyone else has been reaping the rewards from the $ rolling in from the media deals.
Not only HCs and coordinators, but there are now strength coaches making 7 figures.
Salaries for ADs and other high level athletic dept officials have exploded as well.
And not just salaries, but ridiculous bonuses (btw, unlike coaches and admin, players don't get bonuses for playing in all those extra games); case in point, LSU's AD got a
half million dollar bonus when the women's BB program won the national championship, paid for by the FB program.
While I agree that there needs to be boundaries/rules regarding compensation, seems like the courts frown on that unless there is legislation (the NCAA stupidly fighting this for so long helped set the current landscape of everything goes).
Plus, no one is fretting over Olympic stars getting paid millions while in college (without the new rules, these Olympic stars would've dropped out of college/competing in their sport, much less non Olympic stars like Olivia Dunne.
Furthermore, there are grad students (depending on area of study) who get scholarships and also get paid to TA, so the whole uproar about students getting paid is just silly.
Heck, during my time, worked for the university in intramural sports.