From an Athletic article about Ohio State retooling through NIL:
Two years ago, Day told an audience of businesspeople it would take $13 million in NIL money to maintain Ohio State’s roster. Today, it’s believed the budget is even higher than that.
“We had a lot of people step up and really help us,” said Day. “Gene (Smith) is obviously instrumental in this, but I made a lot of calls, and a lot of people stepped up. It just goes to show you how great the support here is.”
Two years ago, Day told an audience of businesspeople it would take $13 million in NIL money to maintain Ohio State’s roster. Today, it’s believed the budget is even higher than that.
“We had a lot of people step up and really help us,” said Day. “Gene (Smith) is obviously instrumental in this, but I made a lot of calls, and a lot of people stepped up. It just goes to show you how great the support here is.”
