Being completely serious, just go on TikTok and search Jake West commitment ... and you'll see that Northwestern basketball got millions of hits in various content pieces. Just last night.
There's a fantastic 5 minute clip from Fox 29 news showing Jake with his parents too.
It's impossible to quantify what that means to the program. Or that his reasoning for attending is how we develop guards and improve their game for the next level, and the great coaches etc.
Of course, there will come a time in 12 months where the ability matters too ........ but what the last 2 years have meant to the program from Boo to Brooks to someone like a Jake West ...... it's incredible.