There are predictions that the B1G and SEC will get the lion's share of the TV revenue from the expanded format - something along the lines of an additional $16+ million for each B1G and SEC school.
Under the new format, a school could end up playing 17 games - the equivalent of an expanded NFL season.
That's a lot of wear and tear on student-athletes and unlike coaches, they don't get extra recompense (there are calls for players to share in the PO bounty).
One thing the expanded PO should do is level the playing field a bit when it comes to recruiting.
Under the current format - Bama, UGA, dOSU, Clemson and LSU have gotten the most 5* recruits and not coincidentally, they are the programs that have won NCs of late.
Bama had about double the # of 5* recruits of LSU.