Northwestern Athletics and Legends enter Multi-Year Partnership - Legends.net
Northwestern University Athletics and Legends, a global premium experiences company, today announced a multi-year partnership that will enhance the fan experience at Wildcats’ sporting events
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Press release also notes that Legends' research arm fielded the survey many of us took last year.Northwestern University Athletics and Legends, a global premium experiences company, today announced a multi-year partnership that will enhance the fan experience at Wildcats’ sporting events and maximize Northwestern Athletics revenue generation through a streamlined, data-driven sales approach. As part of the overarching agreement, Legends will manage premium seating, ticket sales, marketing and business intelligence for football, men’s and women’s basketball, volleyball, and other ticketed Northwestern varsity sports.
I'm all for enhancements to the fan experience.