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Northwestern partners with Legends

Darren72

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Nov 12, 2018
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Northwestern University Athletics and Legends, a global premium experiences company, today announced a multi-year partnership that will enhance the fan experience at Wildcats’ sporting events and maximize Northwestern Athletics revenue generation through a streamlined, data-driven sales approach. As part of the overarching agreement, Legends will manage premium seating, ticket sales, marketing and business intelligence for football, men’s and women’s basketball, volleyball, and other ticketed Northwestern varsity sports.
Press release also notes that Legends' research arm fielded the survey many of us took last year.

I'm all for enhancements to the fan experience.
 
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