Instead of arguing this, why don’t we see what the face value price of the tickets are and then we can pick up the argument of whether the Price is right. I fully understand what you are saying. But neither of us are pricing the tickets. Maybe you are right and we will see the Wisconsin price at $300 face value for tge North endzone seats. But my guess is they won’t be be pricing $20 face value tickets for the OOC games. I would think $40 face value would be the low end. I would not be surprised to see the Wisconsin ticket having a face value of $200 or $225 but I don’t see them pricing it at $300 (face value). With only 15,000 seats and approximately 4000-5000 reserved for students, band, and opposing fans, and whatever the number of season ticket holders, there will not be very many tickets available for single ticket sales directly from the ticket office. Past practice (thinking Nebraska and Ohio State) has been for the ticket office to discreetly sell premium tickets through secondary markets to get a higher value. I would not be surprised to see the Wisconsin game labeled “sold out” when they open up single ticket sales. Then the ticket office can get $500 for the Wisconsin tickets they held back. That way they can get more than face value. Also they would get rid of unused OOC tickets on the secondary market for $10-$20. That is why I said StubHub. But the official prices of the tickets will not have the same disparity (again it is just my opinion and we will know for sure in about a month).