I am one of the biggest diehard cat fans and have both season tix for basketball and football. I did not renew for football. I am not going to usc game tonight in basketball you can get a ticket for $2.00. Last week against Rutgers you could have gotten a ticket for $2.00. It will be the same for football this upcoming season. They upset all the loyal fans and there will be plenty of open seats on the second hand markets for $2.00.
This is actually my big fear as a supporter of the program, and it's something many of us have known for years. Tickets for OOC games can typically be acquired for less than $10 on the secondary market, and mid-tier B1G games for less than $25. If you're willing to skip when Michigan or Ohio State come to town (and pay face for Iowa, Wisconsin), then you can put a season of single game tickets together for a discount of more than half off face.
I've always bought season tickets in spite of this, specifically because I felt it was a tangible way to support the program, and I have renewed my tickets this year. We'll see what 2026 holds with the opening of the stadium. In all honestly, if Jackson's comments about affordability all just turn out to be lip service, or parking suddenly becomes inaccessible (I imagine they are losing the golf course and they really went to suspicious lengths to talk about biking/public transit in all the hype videos), it would probably do me in - would wait the 1-2 years once the novelty of a new building wears off, and buy $5 tickets for the Aug./Sept. games after that. If this is just a business relationship...so be it. My sincere hope is Jackson & Co. quickly see the long game when it comes to this small fanbase.
