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Notebook: Braun stays tight-lipped about starters ahead of season opener

That's my point. Every sport saw a major increase in the max scholarships allowed. Elite programs in a sport will likely have the pull to max out scholarships. Then every competing school with a comparable or an up and coming program will want to keep up with the Jone's. There's only so much money for scholarships school wide at a university. Lots of tough decisions.
Swimming isn’t what brings in the nine figure annual TV dollars

How attractive is the NU AD position?

In the grand scheme of things, do we think the AD position here is seen as a good gig? Just curious what home team perspectives are on this.

On one hand:
* You're sitting on a gorgeous, relatively new on-campus facility
* You're walking into the job with a brand new stadium on the way
* Your revenue sports are generally doing okay
* Your Olympics sports aren't so bad, either
* Even when your programs aren't doing so well, it will be a while before anyone calls for your ouster
* You're a member school of the wealthiest conference in college sports

On the other hand:
* Relatively speaking, this is a pretty small-time operation
* If the Big Ten goes all Hunger Games...NU is not well positioned to survive
* Our NIL strategy is, relatively speaking, not very aggressive
* It's unlikely that our revenue sports will ever be serious contenders for anything other than "a good showing"
* Your bosses are idiots. One who clearly doesn't care a lot about sports, and the other who you will probably have to worry about getting in the way at key points

I'm asking because I like the look of Mark Jackson on paper...my only worry is the potential for him seeing NU as a stepping stone for greener pastures (that wouldn't have stopped me from taking Phillips when we did).
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