So compare NU to the Mountain West teams that don’t make this 70-team cut: Colorado State and Fresno State.
CSU averaged 26,500 at home. Fresno State averaged 40,000.
Which is more attractive of those three as you consider size of alumni base and other metrics that convert to cash?
Now assume that 70 is too many to be sustainable.
Does NU have a place in any of this? I don’t think so.
Fan support does matter but so does actual money in terms of donations.
Our rich donors are willing to spend like a top 5 team in terms of facilities.
We're going to have $1.3 billion worth of modern/top-of-the-line facilities when the stadium is done. 0 chance any MWC team has facilities that come anywhere close to that.
Once those facilities are done, and once we get school/conference directed NIL (i.e. TV money goes to players), I have to imagine we can start getting our big donors to support NIL in a stronger capacity.
We're fortunate to have been in the right place to help build the Big Ten, but this is no longer the free riding Northwestern of the 70s or 80s that wasn't serious about athletics.
Heck you can toss 90s in there when the University struggled to get RF renovated and pay Barnett a competitive salary.
And that applies up and down the AD now. We have some programs that are at or near the top of their respective sports.
Our FB/BB programs have been respectable for an extended time.
Doesn't guarantee us anything but we'll be able to stick with Illinois, Purdue, Minnesota, Indiana, and if not those, we can always go along with Stanford, BC, Duke, WF, etc.
We'll be top of the line in resources where-ever we compete.
If all these changes had happened in the 80s, we'd have been left for dead. But now? The AD will be in the best competitive situation that it's ever been in relative to our peers. That's why it's worth being optimistic about our place in the Big Ten.
We've taken advantage at the right time to get everything in order for NU athletics to compete at the highest level possible. Even when I was a student, I'd have struggled to imagine the University reaching this point.