The 2 C's.

[acedog]

We need to improve the Crowd and the Coaching.

 

[TheC]

We need to improve the Crowd and the Coaching.

Thank god that's what you meant, because I don't think I can get much better than this, sadly.

 

[Palindrome]

We need to improve the Crowd and the Coaching.

The 3rd C would be Concessions.