If I am Virginia McCaskey and I want a new stadium, I am going to the City with a plan to develop the substantial tract next to the river just south of Roosevelt Rd. It is an ideal site-close to the expressway, one block from the El, one block from Metra, close to the convention facilities and the entertainment areas. I lobby for TIF money and other City funding, DoT money and other public money.
I then build an indoor 75,000 person stadium with a retractable roof and a snow making system for all the idiot fans who crave "Bear weather." Let them eat cake!
I also enact plans to build a large hotel and commercial complex on the plot just across Roosevelt road, including a Bears HOF, Walter Payton roadhouse brewpub, and other stuff. I own all this stuff, and I make sure that my stadium gets used for a Super Bowl, B1G championship game, NCAA Final Four, Big Shoulders Bowl, and all the Hanna Montana concerts I can book. I also extract concessions from the convention unions so that my space is not so costly to use.
On game day, I run shuttles from Phoenix in China Town (dim sum!) to my new stadium. I also invite boaters to boat to my stadium on the river in early fall, and tailgate on their boats as they tie off on my docks next to the stadium. Women in bikini serve cold beer and hot wings to the boaters, who have ponied up $800 for a temporary slip during home games in September and October. In December, I run a promotion with the Blackhawks where attendees can attend a Hawks game on Sunday night, taking the shuttle over the UC.
I also run a gambling river boat hydrofoil shuttle to the boat in Joliet, serving lots of booze and wings on the way.