It's the disorganized, unregulated way that this new reality has come about which creates absurd messes like this. While you do get the rare pro player hold out over a contract dispute, the circumstances around that are usually established during the off-season resulting in the player making it clear from the beginning of the season that they won't participate. In this crazy case, this kid is now walking out on his team and fanbase after they've started an exciting season. How demoralizing is that.
It's just another example of how the stupid NCAA and conferences should have solved this player compensation problem before it turned into the wild west.
