A few stadium tidbits, especially related to the 35,000 person capacity decision:
1) The first and most important consideration was making sure the place looked great on TV. A smaller, more densely packed stadium with seats closer to the field looks much better on TV than a larger stadium with empty seats. One reason that the current TV coverage looks a little odd at Ryan Field is that the TV angles are much tighter so that empty stands are not picked up. Extra points to empty stands look terrible.
2) They believe that fandom has changed, and that most new or renovated stadiums will be smaller than existing facilities. Kansas loved our new concepts and selected our architects to design their new stadium complex.
3) In order to make the numbers work, they want to hold events at the stadium continually. This includes things like academic conferences, business meetings, weddings, bar mitvahs, etc. They are working with Evanston to make sure that this can happen.
4) While costly, they believe the roof over the stands will make a much better experience for fans and will make the in-game atmosphere more purple and much louder (i.e. a 'real homefield advantage').
5) Today we have ~27,000 season ticket holders, average ~32,000 fans per game, and the stadium holds ~47,000 people. So when Ohio State comes to town, we get ~30,000 purple fans and ~17,000 Ohio State fans. With the new, smaller capacity stadium, it would be 30k purple fans and 5k buckeyes, which is a better homefield advantage. What about the lost revenue of those 12k buckeye fans?? Our admin knows that the NU game is a destination game for many B1G fanbases because there are so many alumni in the Chicagoland area, but (a) most of the revenue is TV money, so maximizing that experience is #1. Much more important than the revenue potential of seats, in-stadium advertising, sponsorships, etc. (b) the current stadium is so terrible - i.e. no premium seats or food or parking - that the revenue generated off the 17k opponent fans is surprisingly small. With the new stadium, they will offer more premium experiences and be able to make more $$$ off 5k buckeye fans than they can off 17k today. A joke was made that the goal was to 'break the buckeye bank accounts'.
Bottomline:
- Better TV viewing experience
- Better game-day experience for fans
- A real home-field advantage for NU teams
- Multi-purpose space for events